Yay, it’s Friday! I hope you’re all staying happy, healthy, and sane during this time of staying at home.
I wanted to share a super quick story before I get right into it today. Earlier I was watching a masterclass on email marketing and the trainer said, “if you’re short on blog content ideas, just think about the questions you get when you talk about your business. What are the things people ask you when you introduce them to your product or service? Now turn all of those questions into content!” Write about those and provide answers to people through your writing. Because you know if one person asks, many others might also be wondering!
I thought that was so simple, yet so genius! Just as I heard the woman say that (Amy Porterfield, you should totally check her out, because she is AWESOME with marketing), I received a DM on Instagram asking how I display my artwork to share on social media and in my Etsy shop etc. and I realized, “Hey! I should write a blog post on it.” So that brings us to the topic today…mockups!
At first when I began creating printable designs back in December, I’d make the creation, size the JPG files for my customers, and then thought I was good to go to post my downloadable items on Etsy. However, I overlooked a really important part of the process, and that was how I was going to display my creations for customers to see. How your products look to your customers in photos is suuuuper important. So I thought, “oh great, another step in the process.” BUT, this step actually became one of my favorites, because it turns out adding artwork and designs to mockups is a lot of fun!
First thing’s first…what is a mockup? A mockup is a way of displaying something. In this case, I’m talking about frame or room mockups to display my art and designs like you see here:
You can find these room mockups all over the internet, but I recommend you start with using Canva. Canva has hundreds, if not thousands of different room mockups you can use. I’ll also create a post in the future where you can find awesome mockup bundles to purchase. Also, Canva is where I add my own personal designs to these mockups because it’s a really user-friendly software tool. If you’re not familiar with Canva, here’s a starter guide!
So once I’m in Canva, for my mockups I usually create projects that are 3,000px by 2,400px because these seem to look the best when listing them on Etsy. Then I go to the “photos” section on the left, and I search words like, “living room” or “frames” or “frame mockups” and I’ll click and drag one that I like into the project area:
After I’ve selected the room/frame I like, I drag and drop my uploaded design and fit it to the frame. To do this, I go to “uploads” on the left hand side of Canva:
As you can see, those are some of my designs I’ve uploaded, and it’s super easy to just drag and drop them right into the project! When adjusting your design into the frame you can size it however you’d like…I like to make mine a little smaller to give the customer an idea how it’d look with matting around it-you can play around with it and display it however you’d like.
The last step in the process is just to click Publish in the top right corner and save your project in whatever format you’d like. There you have it! Finished art mockups like these to share on social media, use in your own blog posts, or send to customers. They’re bright and professional looking and help customers get an idea of how things will look in their own home:
I hope this was helpful and certainly welcome any questions or feedback on the topic! Happy designing! 🙂 Be sure to sign up to subscribe to my newsletter on the home page to stay in touch with design inspiration.